Customer profiles primarily reflect demographic variables such as age, gender, and marital status, but they can also include behavioral, psychological, and sociological information.
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Q2: The ability to enjoy one-on-one contact with
Q7: Mac McConnell, owner of the Artful Framer
Q8: Regardless of the nature of the business,
Q9: Customer profiles are limited to demographic variables
Q10: Superior customer service translates directly to customer
Q11: A consumer's recognition of a problem can
Q13: The central message of every CRM program
Q14: Long-term transactional relationships with customers are fostered
Q15: Customer satisfaction is all about providing extraordinary
Q17: Customer relationship management means the different things
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