Small businesses must strive to recognize cognitive dissonance among their customers and to manage it effectively.

Question

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Cognitive dissonance refers to the discomfort that arises when a person's beliefs or values conflict with their actions or decisions. Small businesses must be aware of this phenomenon in their customers and take steps to address it, such as providing additional information or reassurance about a purchase. Failing to recognize and manage cognitive dissonance can lead to lost sales and negative word-of-mouth.

Small Businesses Must Strive to Recognize Cognitive Dissonance Among Their