Because culture drastically affects the behavior patterns and values of people, it has tremendous impact on the purchase and use of products.

Question

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Culture influences the attitudes and preferences of individuals, which in turn affect their purchasing decisions and product usage habits. For example, in some cultures, it is customary to give elaborate gifts for special occasions, such as weddings and birthdays, which can influence the demand for certain products. Similarly, certain cultural norms may dictate the types of foods or clothing that individuals prefer, which can impact the success of products in these categories.

Because Culture Drastically Affects the Behavior Patterns and Values of People