In the B2B model, the customers can best be described as
A) businesses.
B) consumers.
C) franchisees.
D) auction participants.

Question

Quizplus · Accepted Answer

B2B stands for "business-to-business," meaning that the model is focused on transactions between two businesses rather than between a business and a consumer (B2C). Therefore, the customers in the B2B model are businesses. Franchisees and auction participants may fall under the B2B umbrella, but they are not the primary customers in this model.

In the B2B Model, the Customers Can Best Be Described