Reciprocation refers to the sense of obligation to repay what has been done for you. In business, this can refer to returning the favor of a customer's loyalty or a business partner's assistance. Therefore, choice B is the correct answer. The other options are incorrect as they do not accurately define reciprocation.

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Reciprocation Is

Question 40

Multiple Choice

Reciprocation is:

A) responding to competitor's marketing efforts.
B) a sense of obligation to repay what has been done for you.
C) not important when building social capital.
D) only important once you have established your business.

Correct Answer: