If an entrepreneur anticipates several target markets,each individual segment must have its own corresponding customer profile.

Question

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Anticipating several target markets means catering to multiple customer needs and preferences. Each segment will have its unique characteristics, and thus, understanding the customer profile for each market will help entrepreneurs create focused marketing strategies and efficiently serve their customers. It enables entrepreneurs to tailor promotional messages, pricing, and positioning for the specific needs of each targeted customer group.

If an Entrepreneur Anticipates Several Target Markets,each Individual Segment Must