Small business marketing involves a number of activities,including:
A)creating,developing,preparing,communicating,and delivering a bundle of satisfaction to a target market.
B)planning for optimal production efficiency.
C)identifying alternative technologies.
D)establishing a sales-oriented marketing philosophy.

Question

Quizplus · Accepted Answer

Small business marketing involves creating, developing, preparing, communicating, and delivering a bundle of satisfaction to a target market. This includes activities such as identifying and segmenting target markets, developing a marketing mix (product, price, promotion, and place), and implementing promotional campaigns. Planning for production efficiency and identifying alternative technologies are more related to operations management than marketing. Establishing a sales-oriented marketing philosophy is not necessarily the best approach for small businesses, as it may focus too heavily on short-term sales over long-term customer satisfaction.

Small Business Marketing Involves a Number of Activities,including