Traditionally, marketing philosophies have been categorized as
A) consumer-oriented and market-oriented.
B) consumer-oriented, product-oriented, market-oriented, and volume-oriented.
C) consumer-oriented, market-oriented, sales-oriented, and process-oriented.
D) consumer-oriented, production-oriented, and sales-oriented.

Question

Quizplus · Accepted Answer

The traditional marketing philosophies are indeed categorized as consumer-oriented, production-oriented, and sales-oriented. These philosophies focus on the needs and wants of the customer (consumer-oriented), emphasize the efficiency of production and distribution (production-oriented), and prioritize selling and promoting the product (sales-oriented), respectively.

Traditionally, Marketing Philosophies Have Been Categorized as