In the analysis of a market, the customer profile should include a
A) description of consumer weaknesses.
B) summary of production plans.
C) a detailed discussion of major customer benefits provided by the product and/or service.
D) a profile of major markets not targeted.

Question

Quizplus · Accepted Answer

The customer profile should include a detailed discussion of major customer benefits provided by the product and/or service. This helps to identify what customers value and what drives their purchasing decisions, and can inform product development and marketing strategies. Descriptions of consumer weaknesses or profiles of major markets not targeted are not useful in developing a customer profile. A summary of production plans may be useful for internal operations, but is not relevant to understanding the customer base.

In the Analysis of a Market, the Customer Profile Should