The market analysis section of the marketing plan should include
A) sales options.
B) a customer profile.
C) a statement of marketing tendencies.
D) a summary of market philosophies.

Question

Quizplus · Accepted Answer

The market analysis section of the marketing plan should include a customer profile outlining the characteristics and needs of the target market. While sales options and marketing tendencies may be addressed in the plan, they do not make up the core of the market analysis section. A summary of market philosophies would not typically be included in a market analysis section.

The Market Analysis Section of the Marketing Plan Should Include