John Smith, a car repair shop owner, is developing the warranty and repair policies for his business. What area of the marketing strategy is he addressing?
A) Promotional plan
B) Total product or service
C) Distribution plan
D) Pricing plan
Correct Answer:
Verified
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Q38: When a strategist divides the total market
Q39: A small business can determine whether a
Q44: The types of sales forecasts that should
Q46: The marketing plan should include
A) a competitor
Q47: At minimum, the price of a product
Q50: The market analysis section of the marketing
Q57: The description of potential customers in a
Q66: The initial step in the marketing research
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