A _____ is defined as a group of customers or potential customers who have purchasing power and unsatisfied needs.
A) consumer segment
B) target market
C) market
D) consumer market
Correct Answer:
Verified
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Q60: The product/service section of the marketing plan
Q61: The first step in the marketing research
Q63: Marta's job involves asking shoppers in the
Q64: Which of the following is NOT a
Q65: The risk of being the lower-cost producer
Q66: Which of the following sources of data
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