Family members with a desire-based commitment in the family firm are the least likely to work hard because of their lack of passion for the business.

Question

Quizplus · Accepted Answer

Family members with a desire-based commitment may not be as passionate about the business as those with an obligation-based commitment, but it does not necessarily mean they will not work hard. Their commitment may come from a desire to maintain family unity and preserve the legacy of the business.

Family Members with a Desire-Based Commitment in the Family Firm