The franchising strategy whereby an individual or firm is granted the legal right to own more than one unit of a franchised business is known as
A) development franchising.
B) multiple-unit ownership.
C) piggyback franchising.
D) aggregate ownership.

Question

Quizplus · Accepted Answer

The franchising strategy described in the question where an individual or firm is allowed to own more than one unit of a franchised business is referred to as multiple-unit ownership. This approach to franchising is often utilized by successful franchisees who have proven their capability to run a profitable business and are seeking opportunities to expand their operations.

The Franchising Strategy Whereby an Individual or Firm Is Granted