Lease Trader.com, a website that Sergio Stiberman founded after discovering how expensive it was to end a car lease early is an example of
A) recognizing a hot trend and riding the wave
B) combining two businesses into one to create a market opening
C) beginning with a problem in mind
D) considering ways to adapt a product or service to meet customer needs in a different way

Question

Quizplus · Accepted Answer

Sergio Stiberman recognized a problem with ending a car lease early and created a solution by founding Lease Trader.com. This shows that he began with a problem in mind and worked to solve it.