An increase in the bargaining power of suppliers
A)increases both the attractiveness and the profitability of the target market.
B)decreases both the attractiveness and the profitability of the target market.
C)decreases the attractiveness and increases the profitability of the target market.
D)increases the attractiveness and decreases the profitability of the target market.

Question

Quizplus · Accepted Answer

An increase in the bargaining power of suppliers means that they have more control in setting prices or negotiating terms with the company. This can result in higher costs for the company, decreasing both the attractiveness and profitability of the target market.

An Increase in the Bargaining Power of Suppliers