The two broad strategies for building a competitive advantage are the _____ strategies.
A)cost-based and differentiation-based
B)price-advantage and cost-advantage
C)marketing-advantage and price-advantage
D)focus-advantage and marketing-advantage

Question

Quizplus · Accepted Answer

The two broad strategies for building a competitive advantage are cost-based and differentiation-based strategies. Cost-based strategies focus on providing goods or services at a lower cost than competitors, while differentiation-based strategies focus on providing unique or superior goods or services that are valued by customers and cannot be easily replicated by competitors. These two strategies are the most common ways companies can gain an advantage in the marketplace.

The Two Broad Strategies for Building a Competitive Advantage Are