When Erika first met Bill, she found him to be very pleasant and likable. However, over the next few weeks she hears repeated stories of his rude and insensitive behavior toward others. In spite of that, she continues to view him as a nice person who is just "misunderstood." Her refusal to see that her initial impression of Bill was mistaken is most likely due to the ________.

Question

Quizplus · Accepted Answer

The primacy effect refers to the tendency to weigh initial impressions more heavily than subsequent information. Erika's initial positive impression of Bill influences her perception, despite later evidence of his rude behavior.

When Erika First Met Bill, She Found Him to Be