Roberta is trying to decide whether or not to vote for a political candidate, John. In her opinion, he is not qualified for the position, but she agrees with his political rationale. Also, she trusts him and likes his decisive personality. In fact, she likes him so much she sent a small donation to his campaign. Her opinion that the candidate is not qualified represents the ________ component of her attitude toward him.

Question

Quizplus · Accepted Answer

The evaluative belief component of an attitude refers to an individual's belief or evaluation of the object. In this case, Roberta's belief that the candidate is not qualified represents her evaluative belief towards him, even though she likes his political rationale and personality. Intuition refers to a gut feeling or hunch without any rational explanation, behavioral tendency refers to the tendency to act in a certain way towards the object, and feeling refers to the emotional response towards the object.

Roberta Is Trying to Decide Whether or Not to Vote