The mass media have little impact on attitude formation.

Question

Quizplus · Accepted Answer

The mass media can have a significant impact on attitude formation through agenda setting, framing, and priming. Media messages can shape the way people perceive and interpret issues, events, and people, which can in turn shape their opinions, beliefs, and values. However, the impact of the media on attitude formation can vary depending on the characteristics of the audience, the content and format of the message, the context and timing of exposure, and the interaction with other sources of information and social influences.

The Mass Media Have Little Impact on Attitude Formation