Any stimulus or event that increases the probability of the behaviour that led to it is termed a(n):

Name: Any stimulus or event that increases the probability of the behaviour that led to it is termed a(n):
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A reinforcer is anything that increases the likelihood of a behavior being repeated. It can be positive, rewarding behavior with pleasurable consequences, or negative, removing an unpleasant consequence. Both types of reinforcement serve to strengthen behavior.

Any Stimulus or Event That Increases the Probability of the Behaviour