A celebrity makes an insensitive tweet and,as a consequence,loses thousands of followers.As a result,he is less likely to make insensitive tweets in the future.This illustrates which behavioural process?

Question

Quizplus · Accepted Answer

Negative punishment involves removing a desired stimulus in response to a behavior. In this case, the desired stimulus is the celebrity's followers and they are being removed as a consequence of the insensitive tweet. This is likely to decrease the likelihood of the celebrity making insensitive tweets in the future.

A Celebrity Makes an Insensitive Tweet And,as a Consequence,loses Thousands