Fred and Yvonne notice that their 10-year-old daughter is beginning to use sexually explicit swearwords.They think that their daughter's friends might be encouraging her swearing with attention and laughter.Such a reinforcement of behaviour was a concept formulated by:

Question

Quizplus · Accepted Answer

The concept of reinforcement of behavior, where behavior is strengthened or weakened based on its consequences, was introduced by B.F. Skinner in his theory of operant conditioning. Skinner's work focuses on the idea that behavior is shaped by its consequences, and positive consequences, or reinforcements, increase the likelihood of a behavior being repeated. Therefore, in the given scenario, it is most appropriate to attribute the reinforcement of the daughter's behavior to Skinner's theory.

Fred and Yvonne Notice That Their 10-Year-Old Daughter Is Beginning