The Deodorant & Antiperspirant Company's advertising executives know that they need to create a need so that their target audience,athletic 18-to-40-year-olds,will use their product.They devise an advertising campaign in which young,extremely attractive athletic men and women are rejected by members of the opposite sex because their deodorants and antiperspirants aren't strong enough.When those individuals switch to the D&A Company's products,they are no longer rejected.The company's advertisers,using a common technique in the advertising world,are
A) using attractive models or actors to create positive associations with their product.
B) attempting to evoke fear in viewers so that they can present their product as the solution to reducing the threat.
C) using actors or models who have something in common with the target audience.
D) all of these.

Question

Quizplus · Accepted Answer

The advertising campaign uses attractive models, evokes fear of rejection, and uses actors who have something in common with the target audience.

The Deodorant & Antiperspirant Company's Advertising Executives Know That They