Alison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment.After carefully considering the presenter's arguments,Alison finds this person's idea sound and compelling and decides to invest.This example best demonstrates the:

Question

Quizplus · Accepted Answer

Alison carefully considered and evaluated the presenter's arguments before making a decision, which is characteristic of the central route to persuasion. She was convinced by the soundness and logic of the idea rather than being swayed by superficial factors (peripheral route), feeling obligated to reciprocate (norm of reciprocity), or being manipulated into agreeing with a smaller request first (foot-in-the-door technique).

Alison Is at a Workshop Where a Presenter Is Attempting