The address for obtaining tickets to a popular quiz show flashes on the TV screen,but the image disappears before Sergei has had a chance to write down the complete address.To his surprise,however,he has retained a momentary mental image of the five-digit ZIP code.His experience best illustrates ________ memory.

Question

Quizplus · Accepted Answer

Iconic memory is a type of sensory memory that involves the brief storage of visual information. In this scenario, Sergei retained a momentary mental image of the five-digit ZIP code, which suggests that he has a form of iconic memory. Implicit memory refers to the unconscious memory of skills and procedures, echoic memory involves the brief storage of auditory information, and flashbulb memory is a detailed, vivid, and long-lasting memory of an emotionally significant experience. None of these options are the best choice for describing Sergei's memory of the ZIP code.

The Address for Obtaining Tickets to a Popular Quiz Show