In one experiment,many of the research participants who were keeping track of basketball tosses between players failed to notice a gorilla-suited research assistant thumping his chest as he moved among the players.This failure best illustrated

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Inattentional blindness refers to our inability to perceive something that is in plain sight because our attention is focused elsewhere. In this case, the participants were focusing on counting the basketball tosses and therefore failed to notice the gorilla-suited research assistant thumping his chest.

In One Experiment,many of the Research Participants Who Were Keeping