Tara has very strong opinions about a proposed tuition increase.However,when Tara becomes the student representative for the college board that proposed the raise in tuition,she develops a more favorable attitude about the tuition increase.Which theory best explains why?

Question

Quizplus · Accepted Answer

Cognitive dissonance theory explains that when there is a conflict between beliefs and actions, individuals are motivated to reduce the discomfort by changing their attitudes or beliefs. Tara's change in attitude towards the tuition increase is likely an attempt to reduce the dissonance between her role as a student representative and her initial strong opinions.

Tara Has Very Strong Opinions About a Proposed Tuition Increase