When buying groceries,many shoppers prefer certain products simply because they have a familiar brand name.This preference BEST illustrates the importance of

Question

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The mere exposure effect refers to the phenomenon where frequent exposure to a stimulus leads to a greater liking or preference for it. In this case, shoppers prefer products with familiar brand names because they have been exposed to them more often and therefore have developed a greater preference for them.

When Buying Groceries,many Shoppers Prefer Certain Products Simply Because They