A communication audit ________.
A)is a cost-benefit analysis of communication
B)uses survey research to determine audience attitudes
C)uses personal interviews to determine the attitudes and needs of a target public
D)determines whether communications are consistent with stated goals and values
E)none of the above

Question

Quizplus · Accepted Answer

A communication audit determines whether communications are consistent with stated goals and values. While cost-benefit analysis, survey research, and personal interviews may be used as part of the audit, they are not the primary focus or defining characteristic of the communication audit.

A Communication Audit ________