The research technique that determines whether an organization's communications are consistent with its stated goals and objectives is known as ________.
A)goals analysis
B)focus groups
C)a communication audit
D)problem/opportunity identification
E)the Potter Box

Question

Quizplus · Accepted Answer

The research technique that determines whether an organization's communications are consistent with its stated goals and objectives is known as a communication audit. Choice A (goals analysis) refers to analyzing an organization's goals, not their communication. Choice B (focus groups) is a research technique where a group of people are asked about their opinions on a particular topic, but it does not necessarily assess consistency with organizational goals. Choice D (problem/opportunity identification) is a technique to identify potential issues or areas for improvement, but it does not necessarily assess consistency with organizational goals. Choice E (the Potter Box) is a moral reasoning model, not a research technique for assessing communication consistency.

The Research Technique That Determines Whether an Organization's Communications Are