One of the most common forms of public relations research is the use of focus groups.

Question

Quizplus · Accepted Answer

Focus groups are commonly used in public relations research to gather qualitative data about the attitudes, opinions, and perceptions of a specific demographic or target audience. Participants are selected based on certain criteria and asked to provide feedback on a product, service, or marketing campaign in a group setting, which can provide valuable insights for PR practitioners.

One of the Most Common Forms of Public Relations Research