Cause marketing is ________.

Question

Quizplus · Accepted Answer

Cause marketing involves promoting one's company by addressing a social need or issue, such as supporting a charity or advocating for a particular cause. It is seen as a way for companies to engage in corporate social responsibility and build positive brand associations with consumers. It is not prohibited by the American Marketing Association, nor is it necessarily the same as advertising or promotion of products. However, if done poorly, it could potentially cause public relations problems for an organization.

Cause Marketing Is ________