Reverse marketing:
A) is when the buying organization has decided to stop making something in-house and identifies a supplier from its existing supply base.
B) is an aggressive,marketing-initiated,approach to finding and developing world class suppliers.
C) is encouraged by the rapid rate of technological change,growth in international trade,and the need to extract competitive advantage from supply chains.
D) requires that the marketing department in the buyer's organization fully understand the needs of supply.
E) is most appropriate when the product is fairly standard and available from multiple local suppliers.
Correct Answer:
Verified
Q1: In the portfolio matrix,characteristics of goods and
Q2: Which of the following statements supports single
Q3: A supplier's references:
A)should always be in the
Q4: Sustainability is:
A)the combination of environmental and social
Q6: To avoid risk,a buyer can:
A)hedge in a
Q7: Decision trees:
A)may be useful in making effective
Q8: Assessment of a potential supplier's financial situation:
A)is
Q9: Small suppliers:
A)are most suited for large dollar
Q10: Supply management's role in environmental sustainability is:
A)expanding
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