The Elaboration Likelihood Model suggests that a persuasive speaker should ensure that the way issues are presented to an audience is appropriate to their level of understanding.

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The Elaboration Likelihood Model proposes that persuasion can occur through two routes: the central route (which involves careful consideration of the message) and the peripheral route (which relies on cues such as the speaker's credibility or emotional appeals). According to this model, when the audience is capable of processing the message deeply, the persuasive speaker should present the issue in a way that is congruent with their level of understanding. This is because a more detailed and coherent message is more likely to induce systematic processing and result in attitude change through the central route.

The Elaboration Likelihood Model Suggests That a Persuasive Speaker Should