____________ highlights the importance of relevance to persuasion. It is based on the belief that listeners process persuasive messages through either central processing or peripheral processing depending on how important the message is to them.
A) Latitude of acceptance or rejection
B) Maslow's hierarchy of needs
C) The Elaboration Likelihood Model
D) The motivated sequence

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model highlights the importance of relevance in persuasion, as it suggests that individuals process persuasive messages through either central processing or peripheral processing depending on how important the message is to them. Central processing occurs when a message is seen as personally relevant, and the listener deeply considers the arguments presented. Peripheral processing occurs when a message is seen as less relevant, and the listener is swayed by superficial factors such as the speaker's appearance or likeability.

____________ Highlights the Importance of Relevance to Persuasion