The salience, or significance, of particular demographic and psychographic characteristics often changes based on the reason why the audience has gathered.

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The salience, or significance, of particular demographic and psychographic characteristics often changes based on the reason why the audience has gathered. For example, the demographic characteristics that are most salient when selecting a target audience for a political campaign may be different from the ones that are most salient when selecting a target audience for a product launch.

The Salience, or Significance, of Particular Demographic and Psychographic Characteristics