The merging of traditional mass communication with digital computing and telecommunication technologies is called
A) media expansion.
B) media pervasion.
C) media convergence.
D) media multitasking.

Question

Quizplus · Accepted Answer

The merging of traditional mass communication with digital computing and telecommunication technologies is known as media convergence. This term refers to the integration of various forms of media like print, radio, TV, and the Internet into a single platform, where they can be accessed in multiple ways. Media convergence has transformed the way content is produced, distributed, and consumed, and has created new opportunities for media organizations and users alike.

The Merging of Traditional Mass Communication with Digital Computing and Telecommunication