A director of Burger King wants to have an overview of the profits made in the last five years in the Netherlands,Germany and the Czech Republic.To get this,the profits of all individual franchise-establishments have to be aggregated.The 'unit of analysis' in this case is the individual franchise-establishment.

Question

Quizplus · Accepted Answer

The unit of analysis refers to the primary entity being analyzed in a study. In this case, since the director wants to aggregate the profits of all individual franchise establishments to get an overview, the individual franchise-establishment is indeed the unit of analysis.

A Director of Burger King Wants to Have an Overview