In the past,the ABC's Markets and XYZ's Groceries have been fierce competitors in the grocery market.However,they recently issued a joint announcement stating their decision to merge.The announcement justified the proposed merger by claiming that the resulting firm would have more financial resources,which would enable it to expand services and broaden offerings to consumers.This proposed merger is an example of a horizontal merger.

Question

Quizplus · Accepted Answer

The merger between ABC's Markets and XYZ's Groceries is a horizontal merger because both companies operate in the same industry and are direct competitors in the grocery market. The justification for the merger also supports this, as it focuses on expanding services and offerings in the same market.

In the Past,the ABC's Markets and XYZ's Groceries Have Been