A ____________________ represents a long-term partnership between two or more companies established to help each firm build competitive market advantages.
A)multinational set-up
B)shared venture
C)global franchise
D)strategic alliance

Question

Quizplus · Accepted Answer

A strategic alliance is a long-term partnership between two or more companies established to help each firm build competitive advantages in the market. This type of partnership involves sharing resources, expertise, risks, and rewards while staying independent of each other's corporate structure. It allows firms to leverage each other's strengths to achieve a common goal while minimizing costs and risks.

A ____________________ Represents a Long-Term Partnership Between Two or More