Susan Gilles wants to invest in a Tim Horton's franchise but opts not to once she finds out just how much it costs to buy a franchise.She decides to start her own independent coffee shop.She understands the need to differentiate her business from all the other coffee shops,given the type of competition that exists in this industry,which is:

Question

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Monopolistic competition is the most common type of competition in the coffee shop industry. There are many small to medium-sized independent coffee shops competing for customers as well as larger chains such as Starbucks and Second Cup. This means that there is differentiation in products and services offered by each business in an attempt to stand out from the competition. This presents an opportunity for Susan to differentiate her coffee shop from others in the market.

Susan Gilles Wants to Invest in a Tim Horton's Franchise