All of the following would be included in the total product offer of benefits that consumers consider when buying a good or service except the:
A)price.
B)consumer's income.
C)buyer's past experience.
D)store's atmosphere.

Question

Quizplus · Accepted Answer

The total product offer includes all the benefits consumers consider when buying a good or service. These benefits can include the price, the buyer's past experience with the product or similar products, the store's atmosphere, and any additional features or services offered. The consumer's income, however, is not typically considered as part of the total product offer. It may impact the consumer's ability to purchase the product but it is not a benefit or feature of the product itself.

All of the Following Would Be Included in the Total