Borden,Inc.offers pasta,dairy items,and adhesives.These different types of products are referred to as Borden's:

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Borden's pasta, dairy items, and adhesives are all part of its product mix. The product line would refer specifically to a group of related products within the mix (such as a line of different types of pasta). Product differentiation refers to the ways in which a company distinguishes its products from competitors. Product life cycle refers to the stages a product goes through from introduction to decline.