The use of the Folgers' ________ allows customers to easily identify this product from other coffee products.

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The brand name is a recognizable name, design, or symbol that helps identify a product from its competitors. Folgers is a well-established brand name for coffee, and using it helps customers easily identify the product as being from Folgers. A patent is a legal protection for an invention, and it does not apply to a brand name. A trade symbol or trademark is a recognizable symbol or design that identifies a product or company, but it is often used in conjunction with a brand name. Brand equity is the overall value of a brand, which encompasses factors such as brand recognition, loyalty, and reputation, and it is not specific to a particular identifying mark.

The Use of the Folgers' ________ Allows Customers to Easily