As a manager at Excitement Foods,Mark is responsible for the firm's Kool'n Kreamy brand of ice cream.Recently,he approved a proposal to test market new ice cream flavours.He also is considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign.Mark appears to be a:

Question

Quizplus · Accepted Answer

A brand manager is responsible for managing a specific brand within a company. In this case, Mark is responsible for managing the Kool'n Kreamy brand of ice cream. Therefore, he is a brand manager. The fact that he approved a proposal to test new ice cream flavors, considered lowering the price, and initiating a new advertising campaign all fall under the responsibilities of a brand manager to ensure the success and growth of their brand. Therefore, the best choice is C) Brand manager.

As a Manager at Excitement Foods,Mark Is Responsible for the Firm's