A firm that wants to distribute its products as widely as possible would use a(n)___________ distribution strategy.

Name: A firm that wants to distribute its products as widely as possible would use a(n)___________ distribution strategy.
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Question

Quizplus · Accepted Answer

An intensive distribution strategy involves distributing a product through as many channels as possible, in as many locations as possible. This approach is typically used for widely available, low-cost goods or services.

A Firm That Wants to Distribute Its Products as Widely