Unlike advertising, which is part of the promotional component of the marketing mix, personal selling is considered to be part of the distribution function.

Question

Quizplus · Accepted Answer

Personal selling is considered to be part of the promotional component of the marketing mix, along with advertising, sales promotion, public relations, and direct marketing. The distribution function includes activities such as logistics, transportation, warehousing, and inventory management.

Unlike Advertising, Which Is Part of the Promotional Component of the Marketing