Marketing research helps determine what customers have purchased in the past, what situational changes have occurred to change consumer preferences, and what consumers are likely to want in the future.

Question

Quizplus · Accepted Answer

Marketing research is a process of gathering information about consumers and the market in order to make informed business decisions. This includes understanding consumer behavior in the past, current trends and changes that may affect their preferences, and predicting future demands or opportunities. Therefore, the statement is true.

Marketing Research Helps Determine What Customers Have Purchased in the Past