The final step of the marketing research process involves selecting the best from several alternative strategies,and performing follow-up research to see if results were as expected.
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Q59: Getting the product from the producer to
Q82: Target marketing is a business strategy that
Q91: With careful attention to controlling costs and
Q123: The number of customers in business-to-business markets
Q139: Jose has accepted a sales position at
Q180: Peggy,a fitness instructor at the local YMCA,has
Q182: Marketing involves developing and promoting a firm's
Q183: The tremendous demand for consumer goods and
Q184: Marketers use surveys to gather secondary data.
Q187: Secondary data consists of already-published results available
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